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We are more than just your social media marketing company.
Social Media Management Services
Increase Your Engagement & Sales From Social Media
We offer full-service social media management services. We transform your social media presence with high-quality content, daily activity, engagement-monitoring and increased followers. In order for followers to convert into customers, they need to become more familiar with your brand, see your content often and gain value from it. We create content for our clients that meets those three criteria. This service will attract targeted social media users to follow you, engage with your content and convert into loyal customers, all while telling your brand's story throughout.
Social Media At a Glance.
Social media has taken the world by storm since its original creation. The amount of social media users has risen up to over 4 billion (which will be double what it was in 2015!). On average, people have at least 8 different social media accounts- and they don't just have them, they're using them! Big platforms like Facebook saw well over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social media, however, is not the only thing that's changed.
The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today's world, yes the main use remains to be interacting with friends and family, but it's also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.
So if you're new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you'll want to take advantage of it for your business. That's where social media marketing services come in.
What Are Social Media Marketing Services?
A social media marketing service is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase sales. Social media marketing for small businesses and entrepreneurs gives you the ability to establish your brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing
How Social Media Marketing Services Work?
A social media marketing campaign helps you put strategic social media content and/or social ads in front of your targeted audience. This gives your business valuable, extensive and targeted exposure. You drive traffic to your website that converts those visitors into customers.
Email Marketing Services
Increase Your Customer Base
Email marketing is not dead. In fact, for every $1 spent on email marketing, the average ROI is $36. Your customers check their email every day. Our email marketing services will help you stay top of mind and speed up your sales cycle, all while providing value to your audience.
Whether we create weekly newsletters to send to your subscribers, set up a drip sequence to send the right automated emails at the right time, or help you follow up with your subscribers via text message, you can expect quality content that moves prospects through your sales funnel to buy.
What Are Email Marketing Services?
Email marketing services help you get more traffic to your website and increase your revenue with a customized email marketing strategy.
You can have your cake and eat it too when you work with our email marketing professionals here at LYFE Marketing. Why are our email marketing services top-notch?
We strive to keep your email rates above the industry average so that you can beat the competition. We also believe that each business is different and needs a customized email marketing strategy in order to succeed.
What are the 5 steps of email marketing?
- Create a lead form on a landing page
- Run targeted ads to build an email list of subscribers
- Segment your audience by action in your email marketing software
- Set up email automations for each audience
- Determine which leads need to be retargeted with emails to convert
Our email marketing services begin with a tailored schedule of email marketing campaigns. We target your customer base at the appropriate times with curated content.
Throughout your time with us, you can expect to see quality content that engages and converts.
Why You Need Email Marketing Services
Why do you need email marketing services? Email marketing keeps your brand in front of your subscribers and increases their likelihood to convert into a customer or repeat customer.
Is email marketing hard to learn? Email marketing is not hard to learn. All you have to do is build an email list, create captivating emails and send them out to your targeted demographic via an email service provider.
A marketing plan is vital to every business. But an email marketing strategy can be game-changing. Over 250 billion emails are sent and received daily. How can you ensure that your business stands out? While we believe that sales are the main focus of marketing. Our approach is to focus on several different types of email designs to get the best results. This not only includes sales but also brand awareness and showing what makes your business unique.
Brand awareness is key when selling any product or service. With the help of the best email marketing services, we make sure that your subscribers understand your brand and who you are as a business. So that they can connect with your brand on a deeper level.
The goal of email marketing is to increase the number of subscribers your business has, and still maintain loyal customers by keeping in touch with current subscribers on a regular basis so they don't forget you.
Does Email Marketing Still Work?
Our email services can help you speed up your sales cycle. We help you move email marketing lads from one stage to the next. Skyrocket your engagement, email opens, and click-through rates with our email marketing today.
A lot of people still prefer to use email for communicating with businesses like yours, that's why as a marketer, you should take advantage of it! And the best way to do that is by using an effective email marketing strategy. Check the numbers below.
Average
email open rates across all industries
22.86%
Business professionals
check their emails using mobile phones
35%
Marketers
believe that their most effective lead nurturing method is email marketing
47%
Users
state that marketing emails have influenced their purchasing decisions
59%
For every $1 spent
on email marketing, the average ROI is
$40
Millennials
state that they prefer personalized emails the best
70%
more likely to get click-through compared to other marketing methods
6x
Users
say that email is still their most preferred channel for communication with the brands they follow
50%
Benefits Of Using Our Email Marketing Services.
As stated in the numbers above, email is indeed still one of the most-used forms of communication between brands and consumers. And while there are several marketing tactics available today, email marketing, in particular, can help foster brand-consumer relationships in ways other digital marketing mediums can't.
Reach customers in the one place where most of them often visit - their inbox. We can help you navigate and learn how to do that. Here are more of the benefits that you can expect from utilizing our email marketing services.
PPC Management Services
For More Traffic & Conversion
When someone types in the product or service you offer into the Google search bar, does your website appear? If not, you’re probably not implementing PPC! PPC stands for pay per click and it is synonymous with SEM or search engine marketing.
You can get immediate traffic to your website from search engines like Google, Bing, and Amazon by paying those search engines directly to place your website at the top of the search results for relevant search queries. Our PPC management services handle those ads for you from top to bottom so you can just sit back and watch the sales roll in.
Our PPC Management services help you acquire new customers fast. PPC Management is the process of advertising your business through search engines. When your target audience searches for a product or service like yours on Google or Bing, we will help your business appear at the top.
Our PPC Management Services Helps Your Business Grow in 2 Unique Ways:
Generate high-quality traffic and increase conversions:
Fuel your website with high-quality traffic and watch your conversions explode. With over 3 billion searches every day, these searches are full of people looking for answers and solutions to their problems. A percentage of these searches are problems that your business solves. Through the use of ppc management services, you can pull new customers to your business immediately.
Get results instantly:
Paid search ads will drive traffic to your website instantly once set up. Unlike organic search listings, you will be on the front page of search engines instantly by using Google ads or Bing ads. However, you pay per click on your search ads. It is important to make sure your ad spend goes toward clicks that actually convert into conversions. In addition, it is even more important that your cost per conversion (cpc) is not higher than the value of your customers.
PPC Advertising Statistics That Matters For Every Business:
Consumers
landing on an ecommerce website from PPC adcampaigns are more likely to purchase products.
50%
Search ads
can boost brand awareness up to
80%
Users
click on a Google search ad becausethese ads directly answer their queries.
1/3
Local Searches
using mobile phones result in offline purchases.
59%
Ad Campaigns
on Google's display network have proven to boost web traffic by up to
$40
Users
click on Google’s text ads
49%
Average
click-through rate (CTR) for an ad in the first position of SERPs
7.94%
Shopping Ads
and 16% on Video ads
31%
The numbers say it all! PPC campaigns are indeed a great way to reach a specific target audience, increase your brand awareness and drive traffic to your website or landing pages. But that is, if you know how to create an effective PPC strategy. If you need help with this, Shakazu has you covered.
PPC Management Services: Our Setup Process
Assign An Advertising Specialist To Your Account
We will assign an experienced PPC manager to manage your ad campaign. This person will be trained in Google Ads (formerly known as Google AdWords) and highly experienced in running successful PPC marketing campaigns. We will first learn your business, your unique needs, and your desired results. After that, our experienced team member will then create a PPC strategy that works for you
Identify Keyword Opportunities For Your Business
Spend money on the most cost-effective keywords. We will do thorough keyword research to find opportunities for your business. Keywords are the search terms that people type into search networks when looking for something they are interested in. We research thousands of keywords and measure search traffic, competition, and costs associated with selecting high-value keywords for your advertising campaign. We will also exclude negative keywords to make sure you're not wasting your ad spend on unqualified traffic and leads.
Analyze Competition
Keep an eye on your competitors. As your marketing agency, we will closely evaluate what your competitors are doing in the search engines. By identifying strengths and weaknesses in their online advertising efforts, we will be able to develop a smarter approach for your campaign and ad copies.
Ad Creation
Develop effective search engine ads. For every ad, we write the headline and ad copy, create ad groups, choose the best keywords, and target the ads at specific keywords. We will also perform A/B testing for the ads to identify high-performing ads.
Campaign Monitoring & Optimization
Identify low-performing areas of your ad campaigns fast. To ensure consistent online success, our PPC agency will keep an eye on your campaign daily. If results begin to decline, we will detect it immediately and pause low-performing ads. In addition, we can launch new ads to
Reporting & Communication
Understand how your paid search advertisements are performing. Your PPC manager will prepare monthly reporting with data-driven insights for you to review. In addition, we will install conversion tracking on your advertisements to monitor key metrics. This will report the amount of conversions we are generating with our PPC management services
We've driven over 983,287 leads for clients through digital marketing.
Frequently asked question
Shakazu is a full-service social media marketing agency. Drive traffic and sales with our management services.